DESIGN A BETTER BUSINESS

DESCRIPCION.

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

8 CHAPTERS

48 CASE STUDIES

20 TOOLS

24 DOWNLOADS

7 CORE SKILLS

30 DESIGNERS

36 HACKS

150 VISUALS

ISBN: 9781119272113

AUTOR: PATRICK VAN DER PIJL, JUSTIN LOKITZ, LISA KAY SOLOMON

EDITORIAL: WILEY

AÑO: 2016